Category: Business growth

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What to say when someone says it’s too expensive

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The “too expensive” objection

If you’ve been in business for a while, by now you would’ve come across clients or prospects giving you the too expensive objection. Mastering the right mindset and believing in the value you’re offering is so important. Understanding how and why people buy is also vital to knowing what to say when someone says it’s too expensive.

So what do you say in response?

Dealing with this type of rejection is always tough. It can make you question what you’re offering. It can make you question your value, your entire business and can even make you consider lowering your prices. It’s so important to fight the self-doubt.

Stop! Don’t change a thing until you’ve read on. Continue reading “What to say when someone says it’s too expensive”

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Invest in your business – 17 ways to invest wisely

business investment

The difference between investment and expense

I probably don’t need to tell you that investing in your business is important. Many business owners, especially startups running on limited profits find it a challenge to understand the difference between an investment and an expense. Especially in times of hardship, economic downturn or increased competition, it’s easy to make the mistake of thinking everything that costs money is an expense. Continue reading “Invest in your business – 17 ways to invest wisely”

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Goal setting… it starts with planting the seed

goal setting planting the seed

Have you ever experienced the feeling of achieving a really massive goal?

If I had a dollar for every time I’ve helped someone achieve a goal, when they’d initially told me  “I can’t do that”, I could retire tomorrow. What a nice thought!

Sometimes it was a small goal, like completing one full push-up or jogging 400 metres around the block without stopping. Other times it was something huge, like running a marathon, writing a book or starting a brand new business. Continue reading “Goal setting… it starts with planting the seed”

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A marketing strategy to help your business appeal to more customers

marketing strategy

The generous friend

As a business owner, you have to take a generous approach with your marketing strategy. Asking people to buy from you all the time, without giving them anything else in return, is like having a friend and only ever speaking to them when you want them to come to your birthday party, just so that you can get one more present.

Would you want to be that person’s friend? Continue reading “A marketing strategy to help your business appeal to more customers”

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Unless you’re coachable, little can be achieved

coachable

The student must be coachable

I’ve coached a lot of people in my lifetime. I’ve conducted in excess of 20,000 coaching sessions and probably given over one million pieces of feedback. If there’s one thing I’ve learnt as a coach, it’s that little can be achieved unless the student is coachable.

I’ve coached everyday people, sports people and business owners. I’ve coached coaches and leaders. Many have succeeded beyond their wildest dreams. A few have achieved nothing at all. Continue reading “Unless you’re coachable, little can be achieved”

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The Productive Procrastinator

productive procrastinator

Is there such thing as a productive procrastinator?

Hands up if you are a terrible procrastinator. Yep, me too! However somehow I am also incredibly productive so it got me thinking. Is there such thing as a productive procrastinator? I think the answer might be yes.

How is it possible that you could be very productive and a terrible procrastinator at the same time? I think it comes down to working to your strengths. And in my experience, that seems to be the key to productivity. Continue reading “The Productive Procrastinator”

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Focus on the customer need

Focus on the customer need

What if you focused on the customer need?

What would happen if you never told another person about what you do and instead you focused on the customers need? Your business would boom. That’s what would happen.

I went to a market the other week. While I was there I did an experiment. I stopped to look at things that interested me. Initially I said nothing to the stall holder. I waited for the owner to approach me. I wanted to test how they would engage me and what they would say.

My experiment confirmed my suspicions. Sadly, so many business owners have no idea to how to conduct business. This is what I heard: Continue reading “Focus on the customer need”