If you don’t ask for the sale, you won’t get it
As a business owner, making sales is the bread and butter of your success. The rule in sales is, if you don’t ask, you won’t get! Knowing how to ask for the sale is half the battle.
If you don’t make sales, you don’t have a business. No sales, no income. No income, no profits. Last week in part one, I wrote about how to spot a buying signal and this week in part two, I’m going to give you 25 ways to ask for the sale. Continue reading “25 ways to ask for the sale”
Waiting to be asked
When a customer makes a decision to buy from you, it’s likely they won’t come straight out and say it. As the business owner, it’s up to you to take charge of the buying process and know how to spot a buying signal from your customer.
Funnily enough, a lot of people don’t know how to say they’re ready to buy. They will give off hints, known as buying signals, and they’ll wait to be asked to buy.
If you’re not on the ball and you don’t ask for the sale, you stand a good chance of your customer walking away without buying. Continue reading “How to spot a buying signal”
Can you think of that one ideal client you have who is a dream to work with? They buy from you without much effort at all. They love everything about what you do. This client is a perfect fit as far as what they need and what you have.
They see enormous value in your products or service and they tell all their friends about you. This person engages with you on social media, liking, commenting and sharing your posts without you having to ask. They happily give you glowing testimonials and reviews.
What if you could have an entire business filled with duplicates of this person?
One of the most important things in business is knowing who your ideal customer is. Defining your ideal client and knowing everything about them can help make your marketing much more effective and it can even help steer your research and development. Continue reading “Seven reasons why you need to define your ideal client”
Two events, ten years and why business has changed forever
In the last decade, we have had two major, once in a generation, advancements in technology, which have completely changed the way people communicate and gather information. As a result, business has changed forever.
As a business owner, you must understand how these changes have made a difference to the way customers buy and what you need to do as a business to survive in 2017 and beyond. Continue reading “Two reasons why business has changed forever”
Two ears and one mouth
There’s a saying about being a good listener — you have two ears and one mouth for a reason; listen twice as much as you talk. This is highly relevant in the sales game. In my experience, the average salesperson talks over 80 percent of the time while they’re selling!
People buy because they have a need. The only way for you to uncover your customers need, is to talk less and listen more. Talking too much is a sure way to lose the sale. Continue reading “Questions are the key to successful sales”
What the customer needs before they can buy
You’re not too bad at sales. You know how to communicate and create fantastic conversations with prospects. You know how to ask great questions. But there’s a huge piece of the puzzle you don’t have any control of. The customer! Regardless of how well you lead the sales process, there are seven things the customer needs before they can buy from you.
Your success throughout the sales process will be influenced by these seven factors so it’s important to understand what’s happening in the customer’s mind.
Continue reading “Take control of the sales process — 7 things a customer needs”
Improving conversions is the easiest way to grow your business
You put so much into your marketing. It takes time, effort and money to connect with a potential new customer. The last thing you want is to lose them to the competition right? When you understand the fundamentals behind how and why customers buy, you can significantly improve conversions and increase your bottom line.
One of the easiest ways to grow your business without needing to do any extra work, spend any extra money or find any new leads, is to increase your conversions. Continue reading “Improve conversions and double your business”
The “too expensive” objection
If you’ve been in business for a while, by now you would’ve come across clients or prospects giving you the too expensive objection. Mastering the right mindset and believing in the value you’re offering is so important. Understanding how and why people buy is also vital to knowing what to say to the too expensive objection.
So what do you say in response?
Dealing with this type of rejection is always tough. It can make you question what you’re offering. It can make you question your value, your entire business and can even make you consider lowering your prices. It’s so important to fight the self-doubt.
Stop! Don’t change a thing until you’ve read on. Continue reading “What to say when a client says you’re too expensive”
The generous friend
As a business owner, you have to take a generous approach with your marketing strategy. Asking people to buy from you all the time, without giving them anything else in return, is like having a friend and only ever speaking to them when you want them to come to your birthday party, just so that you can get one more present.
Would you want to be that person’s friend? Continue reading “A marketing strategy to help your business appeal to more customers”
Business is about your customers. Sorry to say, but it’s not about you!
Remember your customers? The people who pay you? When you’re self employed, it’s your customers who pay your bills.
Yep, they pay your mortgage. They pay your kids school fees. They pay for your holidays. They pay for the food in your fridge and pantry. Continue reading “It’s not about you!”