Seven reasons why you need to define your ideal client

finding your ideal client | ideal client | ideal client mood board | ideal client worksheet | ideal client profile | ideal client avatar | Ideal Client | Ideal Client Board | Ideal Client Avatar | ideal customer | ideal customer avatar | ideal customer worksheet | ideal customer profile | ideal customer mood board | Ideal Customer | customer avatar | customer avatar template | customer avatar poster |

Can you think of that one ideal client you have who is a dream to work with? They buy from you without much effort at all. They love everything about what you do. This client is a perfect fit as far as what they need and what you have.

They see enormous value in your products or service and they tell all their friends about you. This person engages with you on social media, liking, commenting and sharing your posts without you having to ask. They happily give you glowing testimonials and reviews.

What if you could have an entire business filled with duplicates of this person?

One of the most important things in business is knowing who your ideal customer is. Defining your ideal client and knowing everything about them can help make your marketing much more effective and it can even help steer your research and development. Continue reading “Seven reasons why you need to define your ideal client”

Two reasons why business has changed forever

why business has changed forever

Two events, ten years and why business has changed forever

In the last decade, we have had two major, once in a generation, advancements in technology, which have completely changed the way people communicate and gather information. As a result, business has changed forever.

As a business owner, you must understand how these changes have made a difference to the way customers buy and what you need to do as a business to survive in 2017 and beyond. Continue reading “Two reasons why business has changed forever”

Questions are the key to successful sales

successful sales tips | successful sales | successful sales people | successful sales women | successful sales quotes | Successful Sales Success |

Two ears and one mouth

There’s a saying about being a good listener — you have two ears and one mouth for a reason; listen twice as much as you talk. This is highly relevant in the sales game. In my experience, the average salesperson talks over 80 percent of the time while they’re selling!

People buy because they have a need. The only way for you to uncover your customers need, is to talk less and listen more. Talking too much is a sure way to lose the sale. Continue reading “Questions are the key to successful sales”

From Fear to Fruition

from-fear-to-fruition

Guest Post by Ashley Brown of Sosocii

Do one thing every day that scares you. -Eleanor Roosevelt

What is fear and how does it manifest within a business setting?

Fear is a response activated by a perceived peril; either involving a risk of imminent danger, a threat to security or an overwhelming concern for a future event. Within the business world, these threats are more likely to be psychological rather than physical. There’s no denying that fear can in fact be helpful in certain situations and indeed help us in times of danger. However, when it comes to business, how you react can determine your success.

Continue reading “From Fear to Fruition”

Take control of the sales process — 7 things a customer needs

take control of the buying process

What the customer needs before they can buy

You’re not too bad at sales. You know how to communicate and create fantastic conversations with prospects. You know how to ask great questions. But there’s a huge piece of the puzzle you don’t have any control of. The customer! Regardless of how well you lead the sales process, there are seven things the customer needs before they can buy from you.

Your success throughout the sales process will be influenced by these seven factors so it’s important to understand what’s happening in the customer’s mind.

Continue reading “Take control of the sales process — 7 things a customer needs”

Improve conversions and double your business

Improve conversions and double your business

Improving conversions is the easiest way to grow your business

You put so much into your marketing. It takes time, effort and money to connect with a potential new customer. The last thing you want is to lose them to the competition right? When you understand the fundamentals behind how and why customers buy, you can significantly improve conversions and increase your bottom line.

One of the easiest ways to grow your business without needing to do any extra work, spend any extra money or find any new leads, is to increase your conversions. Continue reading “Improve conversions and double your business”

What to say when a client says you’re too expensive

What-to-say-when-a-client-says-you're-too-expensive

The “too expensive” objection

If you’ve been in business for a while, by now you would’ve come across clients or prospects giving you the too expensive objection. Mastering the right mindset and believing in the value you’re offering is so important. Understanding how and why people buy is also vital to knowing what to say to the too expensive objection.

So what do you say in response?

Dealing with this type of rejection is always tough. It can make you question what you’re offering. It can make you question your value, your entire business and can even make you consider lowering your prices. It’s so important to fight the self-doubt.

Stop! Don’t change a thing until you’ve read on. Continue reading “What to say when a client says you’re too expensive”

Invest in your business – 17 ways to invest wisely

business investment

The difference between investment and expense

I probably don’t need to tell you that investing in your business is important. Many business owners, especially startups running on limited profits find it a challenge to understand the difference between an investment and an expense. Especially in times of hardship, economic downturn or increased competition, it’s easy to make the mistake of thinking everything that costs money is an expense. Continue reading “Invest in your business – 17 ways to invest wisely”

A marketing strategy to help your business appeal to more customers

marketing strategy

The generous friend

As a business owner, you have to take a generous approach with your marketing strategy. Asking people to buy from you all the time, without giving them anything else in return, is like having a friend and only ever speaking to them when you want them to come to your birthday party, just so that you can get one more present.

Would you want to be that person’s friend? Continue reading “A marketing strategy to help your business appeal to more customers”

Unless you’re coachable, little can be achieved

coachable

The student must be coachable

I’ve coached a lot of people in my lifetime. I’ve conducted in excess of 20,000 coaching sessions and probably given over one million pieces of feedback. If there’s one thing I’ve learnt as a coach, it’s that little can be achieved unless the student is coachable.

I’ve coached everyday people, sports people and business owners. I’ve coached coaches and leaders. Many have succeeded beyond their wildest dreams. A few have achieved nothing at all. Continue reading “Unless you’re coachable, little can be achieved”