If you want to sell, you must inspire, not manipulate

Are we manipulating or are we inspiring?

How do businesses manipulate the consumer so the consumer buys from them? I’ll start you off:

  • Price discounts
  • Promotions
  • Fear
  • Aspiration
  • Peer Pressure
  • Novelty

Are any of these consumers that buy from out of fear, novelty, price discount INSPIRED!!


Which statements are these:

  • Guarantee you will Feel great and reach your goals if you train 3 times a week,
  • No joining fee if you buy now,
  • if you don’t exercise three times a week you will die of heart attach
  • Your friends are exercising why aren’t you?
  • Free gold class tickets or $100 merchandise voucher if you join now

What you win them with you will lose them with.

You can aspire someone to join with you but what do they need to stay with you……………………… INSPIRATION and lots of it.

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