Would you do business with yourself?
Have you ever recorded yourself on a sales call? In my previous careers, I’ve had to video myself and do self-assessments on how I perform and the language I use on numerous occasions. It’s such an eye opener!
How can tone of voice affect communication?
Your tone of voice can make your interactions highly engaging or incredible off putting.
I’m an avid podcast listener and over the past few months, I’ve been acutely aware of habits some people have when they’re talking. I’ve been listening to quite a few interviews where the guest has had one particular word or phrase which they’ve repeated again and again to the point it’s off putting (they have no idea they’re doing it). There’s one podcast I can’t listen to anymore because the presenter does the same thing.
Your tone of voice can make your interactions highly engaging or incredible off putting. Share on X
I sometimes have to critique business owners on their language while they’re working with clients. Most people have no idea of their little idiosyncrasies and habits until it’s pointed out to them (myself included!).
Are you game to listen to yourself?
If you’re game, why don’t you record a sales call or have someone else assess you interacting with a client. I know some of you have a podcast. Have you ever critiqued yourself?
It’s important to be yourself but it’s also important to come across in the way you want to. I’m sure you’ll agree, in business, it’s vital to be effective.
It's important to be yourself, but in business, it's vital to be effective. Share on X
Here are some tips for assessing your tone of voice during your sales conversations:
Volume
Clarity
Language
Cadence
Variety
Context
Breathing
Confidence
Down / up tones
Bad habits
Wrapping up
Why not have someone watch or listen in on your next sales conversation. Alternatively, you could record your conversation (with the customers permission of course) and listen back to it. Perhaps you could encourage your entire team to conduct a peer challenge amongst themselves.
Your communication will become so much more effective if you are continually willing to learn and improve. There is so much to be learnt from hearing yourself in a real life situation. Give it a go!