The generous friend
As a business owner, you have to take a generous approach with your marketing strategy. Asking people to buy from you all the time, without giving them anything else in return, is like having a friend and only ever speaking to them when you want them to come to your birthday party, just so that you can get one more present.
Would you want to be that person’s friend?
Or would you prefer a generous friend who helps you when you are in need? Solves your problems? Answers your questions? Supports you? Encourages you? Motivates you?
Business is a two way street.
Your marketing strategy has to have plenty of give before you take. If you want someone to buy from you, ask yourself “what have I done for them lately?”
Getting a customer is a huge privilege. A customer does not owe you, in fact you owe them. You owe it to them to be the generous friend, not the greedy, selfish friend. You’re asking them to choose you. Asking them and to spend their hard earned dollars with your business.
You’re asking them to choose you over someone else.
Make sure you are the generous friend!Business is a two-way street. Click To Tweet