ThereWho is your ideal client? Can you think of that one ideal client you have who is a dream to work with? They buy from you without much effort at all. They love everything about what you do. This client is a perfect fit as far as what they need and what you have.
They see enormous value in your products or service and they tell all their friends about you. This person engages with you on social media, liking, commenting and sharing your posts without you having to ask. They happily give you glowing testimonials and reviews.
What if you could have an entire business filled with duplicates of this person?
One of the most important things in business is knowing who your ideal customer is. Defining your ideal client and knowing everything about them can help make your marketing much more effective. It can even help steer your research and development. Continue reading “Who is your ideal client? Seven reasons why you need to know”
The generous friend
As a business owner, you have to take a generous approach with your marketing strategy. Asking people to buy from you all the time, without giving them anything else in return, is like having a friend and only ever speaking to them when you want them to come to your birthday party, just so that you can get one more present.
Would you want to be that person’s friend? Continue reading “A marketing strategy to help your business appeal to more customers”
There’s bumpy growth and there’s consistent growth. There’s volume growth and there’s value growth. Are you chasing the right kind of growth for your business at the right time? Continue reading “Are you chasing the right kind of business growth?”