The generous friend
As a business owner, you have to take a generous approach with your marketing strategy. Asking people to buy from you all the time, without giving them anything else in return, is like having a friend and only ever speaking to them when you want them to come to your birthday party, just so that you can get one more present.
Would you want to be that person’s friend? Continue reading “A marketing strategy to help your business appeal to more customers”
What if you focused on the customer need?
What would happen if you never told another person about what you do and instead you focused on the customers need? Your business would boom. That’s what would happen.
I went to a market the other week. While I was there I did an experiment. I stopped to look at things that interested me. Initially I said nothing to the stall holder. I waited for the owner to approach me. I wanted to test how they would engage me and what they would say.
My experiment confirmed my suspicions. Sadly, so many business owners have no idea to how to conduct business. This is what I heard: Continue reading “Focus on the customer need”