What the customer needs before they can buy
You’re not too bad at sales. You know how to communicate and create fantastic conversations with prospects. You know how to ask great questions. But there’s a huge piece of the puzzle you don’t have any control of. The customer! Regardless of how well you lead the sales process, there are seven things the customer needs before they can buy from you.
Your success throughout the sales process will be influenced by these seven factors so it’s important to understand what’s happening in the customer’s mind.
Continue reading “Take control of the sales process — 7 things a customer needs”
Which of these inspirational quotes is your favourite?
I have many favourite inspirational quotes that inspire me. In fact my Instagram account is packed with every quote under the sun. When I find myself in times of struggle, I call on some of my favourites to push me through. Here are 7 of my favourite quotes that have had a profound effect on my life. I hope they help you. Continue reading “7 inspirational quotes to inspire you to success”
As an expert in business collaboration, I love talking to small business owners and entrepreneurs about collaboration. When I talk about this topic, I find people love the idea of working together rather than in competition. However, it’s not easy for some to come up with collaboration ideas for their business.
Here, I share with you three practical and simple collaboration ideas I have implemented in my own business. I encourage you to give these a try in your own business. Continue reading “3 simple collaboration ideas for business”
SEO basics for your blog — tips from a beginner
Firstly I want to make it clear that these SEO basics for dummies are from an SEO dummy — me! I am NOT an SEO expert. I do run my own website, I built it from scratch and right now I manage my own SEO on my blog. It’s still a work in progress.
I’m definitely not claiming I know everything about SEO, but I know from my own experience, sometimes hearing a few straight forward tips from someone on your own level can be a helpful place to start. Think of my efforts today as SEO basics for dummies, from a dummy!
Over the last few months, I have learnt so much about how to improve (not master) SEO, readability and which components are important to include in a great blog post. I want to share what I’ve learnt to help you write better articles.
Continue reading “SEO basics for dummies, from a dummy”
Can the pessimist become the optimist?
The optimist and the pessimist. You’re either one or the other, aren’t you? The optimist is upbeat, always seeing the glass half full. The pessimist wallows in self-pity, moaning over their half empty glass. The optimist achieves excellence while the pessimist blames everyone and everything for their failures. Which are you? Can the pessimist become the optimist? Continue reading “The glass half full – can the pessimist become the optimist?”
The “too expensive” objection
If you’ve been in business for a while, by now you would’ve come across clients or prospects giving you the too expensive objection. Mastering the right mindset and believing in the value you’re offering is so important. Understanding how and why people buy is also vital to knowing what to say when someone says it’s too expensive.
So what do you say in response?
Dealing with this type of rejection is always tough. It can make you question what you’re offering. It can make you question your value, your entire business and can even make you consider lowering your prices. It’s so important to fight the self-doubt.
Stop! Don’t change a thing until you’ve read on. Continue reading “What to say when someone says it’s too expensive”
You are your greatest asset
Personal development is the key to bettering yourself. If you are a business owner, and especially if you are a solopreneur, you are your business. Looking after yourself and working on yourself is so important. You are your greatest asset, so how are you investing in yourself and how are you striving to learn and be just a little bit better today than yesterday? Your willingness to invest in personal development will play a huge role in your future success.
In last week’s post, I talked about the importance of investing in your business if you want to create success. The same can be said for investing in yourself. If you want to create personal success, it is wise to invest in your personal development. Continue reading “How can personal development help me?”
The difference between investment and expense
I probably don’t need to tell you that investing in your business is important. Many business owners, especially startups running on limited profits find it a challenge to understand the difference between an investment and an expense. Especially in times of hardship, economic downturn or increased competition, it’s easy to make the mistake of thinking everything that costs money is an expense. Continue reading “Invest in your business – 17 ways to invest wisely”