A marketing strategy to help your business appeal to more customers

marketing strategy

The generous friend

As a business owner, you have to take a generous approach with your marketing strategy. Asking people to buy from you all the time, without giving them anything else in return, is like having a friend and only ever speaking to them when you want them to come to your birthday party, just so that you can get one more present.

Would you want to be that person’s friend? Continue reading “A marketing strategy to help your business appeal to more customers”

Unless you’re coachable, little can be achieved


The student must be coachable

I’ve coached a lot of people in my lifetime. I’ve conducted in excess of 20,000 coaching sessions and probably given over one million pieces of feedback. If there’s one thing I’ve learnt as a coach, it’s that little can be achieved unless the student is coachable.

I’ve coached everyday people, sports people and business owners. I’ve coached coaches and leaders. Many have succeeded beyond their wildest dreams. A few have achieved nothing at all. Continue reading “Unless you’re coachable, little can be achieved”

The Productive Procrastinator

productive procrastinator

Is there such thing as a productive procrastinator?

Hands up if you are a terrible procrastinator. Yep, me too! However somehow I am also incredibly productive so it got me thinking. Is there such thing as a productive procrastinator? I think the answer might be yes.

How is it possible that you could be very productive and a terrible procrastinator at the same time? I think it comes down to working to your strengths. And in my experience, that seems to be the key to productivity. Continue reading “The Productive Procrastinator”

Focus on the customer need

Focus on the customer need

What if you focused on the customer need?

What would happen if you never told another person about what you do and instead you focused on the customers need? Your business would boom. That’s what would happen.

I went to a market the other week. While I was there I did an experiment. I stopped to look at things that interested me. Initially I said nothing to the stall holder. I waited for the owner to approach me. I wanted to test how they would engage me and what they would say.

My experiment confirmed my suspicions. Sadly, so many business owners have no idea to how to conduct business. This is what I heard: Continue reading “Focus on the customer need”

Self doubt isn’t all bad – 8 strategies for overcoming self doubt in business

self doubt

Self doubt isn’t all that bad

Every business owner experiences self doubt at one point or another and the great news is that self doubt isn’t all bad!

The pressure of being a business owner and running a business often feeds an ongoing battle between self confidence and self doubt. Even the best business owners face this battle continuously. The question of how to overcome self doubt is one I get asked quite a bit and there are definitely are some great strategies that can help. Continue reading “Self doubt isn’t all bad – 8 strategies for overcoming self doubt in business”

Fill the gap

Achieving success really is a simple process. Work out where you’re at right now. Identify where you want to be. Fill the gap.

Ok, so there’s a few steps in between that I’ve missed but essentially that’s the gist of it. The problem is most people think they want success, but are not willing to do what’s it takes to fill the gap!

And that’s the harsh truth.

The reason that only a few select people achieve extraordinary success in a given field is not talent or ability. These people are not more worthy and do not deserve success any more than you.

There are literally millions of incredibly talented people who live mediocre lives. And some of the most amazing feats on this planet have been accomplished by very ordinary people.

Call it what you will – determination, guts, motivation, resilience, backbone, bravado, conviction, courage, spunk, tenacity.

Everyone has it. Only a few select people use it, and these are the people who enjoy success on a level that the rest can only wish for.

6 essentials for success

6 essentials for success

1.       Do the unrequired work that others aren’t willing to do

The overwhelming reason that some people succeed and others don’t is that only a few people are willing to go above and beyond and do more than everyone else. Those who succeed are generally not better, not more talented, not more skilled, not more educated, not more worthy. They simply do more than everyone else. They are more determined, more consistent, more persistent and they don’t stop when they reach a road block. If you want to succeed, you just have to do the unrequired work that others won’t or don’t.

2.       Know what’s really important to you and go after that with everything you’ve got

Having complete clarity over who you truly are and what you really want is the one driving factor that will keep you going in the right direction. In order for you to keep making progress you need to know exactly why you’re doing it. You need to know that you are living your true purpose and being your authentic  self. You need to be clear about the bigger picture so that you have the drive to keep doing the tough things that you need to do, to get where you want to go. Reasons come first, results come second.

3.       Know your strengths, mix that with your passion and solve a problem for people

Life is too short to be wasting time doing anything other than what you are completely passionate about. We all have unique talents and have acquired dozens of skills over our lifetime and when you can maximise your strengths, combine that with what you love doing, and then focus your energies on helping people, you have an amazing recipe for success.

4.       Prioritise building relationships with people.

People are your most valuable currency. Always be working towards building better relationships with people all around you. Practice simply talking to people, showing an interest in others and giving more. The easiest thing you can do to get huge return on investment is to simply help someone else.

5.       Shift your circle of influence to people who are already doing what you want to do and who are doing things better than you are.

Proximity is power. It’s hard to grow when you are content with the here and now and only hang out with people who are working at the same level as you. When you are surrounded by others performing at a much higher level, their habits, their mindset and their belief systems are contagious.  “If you want to become a millionaire, talk to billionaires, you’ll get there quicker” – Joe Geneza

6.       Cut your learning curve in half by not only learning from your mistakes but learn from other people’s mistakes also.

One of the best learning experiences you can have is making a mistake and then figuring out how to do it better next time. But you can cut your learning time in half by also learning from mistakes that other people have made and acting accordingly.