What the customer needs before they can buy
You’re not too bad at sales. You know how to communicate and create fantastic conversations with prospects. You know how to ask great questions. But there’s a huge piece of the puzzle you don’t have any control of. The customer! Regardless of how well you lead the sales process, there are seven things the customer needs before they can buy from you.
Your success throughout the sales process will be influenced by these seven factors so it’s important to understand what’s happening in the customer’s mind.
Business is about your customers. Sorry to say, but it’s not about you!
Remember your customers? The people who pay you? When you’re self employed, it’s your customers who pay your bills.
Yep, they pay your mortgage. They pay your kids school fees. They pay for your holidays. They pay for the food in your fridge and pantry. Continue reading “It’s not about you!”
What if you focused on the customer need?
What would happen if you never told another person about what you do and instead you focused on the customers need? Your business would boom. That’s what would happen.
I went to a market the other week. While I was there I did an experiment. I stopped to look at things that interested me. Initially I said nothing to the stall holder. I waited for the owner to approach me. I wanted to test how they would engage me and what they would say.
My experiment confirmed my suspicions. Sadly, so many business owners have no idea to how to conduct business. This is what I heard: Continue reading “Focus on the customer need”