Lessons for business
Tour de France 2017 started last weekend and it’s one of my favourite three weeks of the year. It’s on the top of my bucket list to take a trip to follow the Tour one day and soak up the atmosphere, the achievements and the excellence. When I watch the Tour, I recognise there are many lessons for business which can be learnt from the athletes. Continue reading “9 lessons for business from the Tour de France”
ThereWho is your ideal client? Can you think of that one ideal client you have who is a dream to work with? They buy from you without much effort at all. They love everything about what you do. This client is a perfect fit as far as what they need and what you have.
They see enormous value in your products or service and they tell all their friends about you. This person engages with you on social media, liking, commenting and sharing your posts without you having to ask. They happily give you glowing testimonials and reviews.
What if you could have an entire business filled with duplicates of this person?
One of the most important things in business is knowing who your ideal customer is. Defining your ideal client and knowing everything about them can help make your marketing much more effective. It can even help steer your research and development. Continue reading “Who is your ideal client? Seven reasons why you need to know”
Two events, ten years and why business has changed forever
In the last decade, we have had two major, once in a generation, advancements in technology, which have completely changed the way people communicate and gather information. As a result, business has changed forever.
As a business owner, you must understand how these changes have made a difference to the way customers buy and what you need to do as a business to survive in 2017 and beyond. Continue reading “Two reasons why business has changed forever”
The urge to please
The urge to please others is in built in all of us. One of the fundamental human needs is to feel loved and feel like we belong, therefore it’s natural to want others to like you and to include you. It’s easy to get stuck in a cycle of saying yes to please others. This cycle is neither healthy nor conducive to happiness. It’s important, as part of the journey to find happiness and success, to learn to say no! Continue reading “When you need to learn to say NO!”
Two ears and one mouth
There’s a saying about being a good listener — you have two ears and one mouth for a reason; listen twice as much as you talk. This is highly relevant in the sales game. In my experience, the average salesperson talks over 80 percent of the time while they’re selling!
People buy because they have a need. The only way for you to uncover your customers need, is to talk less and listen more. Talking too much is a sure way to lose the sale. Continue reading “Questions are the key to successful sales”
Guest Post by Ashley Brown of Sosocii
Do one thing every day that scares you. -Eleanor Roosevelt
What is fear and how does it manifest within a business setting?
Fear is a response activated by a perceived peril; either involving a risk of imminent danger, a threat to security or an overwhelming concern for a future event. Within the business world, these threats are more likely to be psychological rather than physical. There’s no denying that fear can in fact be helpful in certain situations and indeed help us in times of danger. However, when it comes to business, how you react can determine your success.
What the customer needs before they can buy
You’re not too bad at sales. You know how to communicate and create fantastic conversations with prospects. You know how to ask great questions. But there’s a huge piece of the puzzle you don’t have any control of. The customer! Regardless of how well you lead the sales process, there are seven things the customer needs before they can buy from you.
Your success throughout the sales process will be influenced by these seven factors so it’s important to understand what’s happening in the customer’s mind.
Which of these inspirational quotes is your favourite?
I have many favourite inspirational quotes that inspire me. In fact my Instagram account is packed with every quote under the sun. When I find myself in times of struggle, I call on some of my favourites to push me through. Here are 7 of my favourite quotes that have had a profound effect on my life. I hope they help you. Continue reading “7 inspirational quotes to inspire you to success”