Can you think of that one ideal client you have who is a dream to work with? They buy from you without much effort at all. They love everything about what you do. This client is a perfect fit as far as what they need and what you have.
They see enormous value in your products or service and they tell all their friends about you. This person engages with you on social media, liking, commenting and sharing your posts without you having to ask. They happily give you glowing testimonials and reviews.
What if you could have an entire business filled with duplicates of this person?
One of the most important things in business is knowing who your ideal customer is. Defining your ideal client and knowing everything about them can help make your marketing much more effective and it can even help steer your research and development.
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What is an ideal client?
Your ideal client is someone who is a perfect fit for your business. Their exact needs are fulfilled by your solution. The more specific you can be with your definition of your ideal client, the more valuable this profile will be to your business.
If you try and cater for everyone, you’ll end up serving no-one. You can’t have the perfect solution for everyone, and you shouldn’t try. The aim is to hone your offering to solve a specific, real and current problem for your ideal customer.If you try and cater for everyone, you'll end up serving no-one. Click To Tweet
Here are seven reasons why you need to define your ideal client:
1. You’ll know where to find them
When you know who your ideal client is, you’ll know enough about them to know where to find them. Why is this so important? Once you define who your ideal client is, you’ll know where they live, where they spend time with their friends, where they shop, where they like to relax and where they are when they will buy from you. You’ll know where they work, where they play and you’ll know their mode of transport. You’ll know which social media platforms they hang out on.
When you know where to find your ideal customer, your marketing can be more targeted via the most appropriate media and on the right platforms. This not only improve effectiveness but reduces time and cost.
2. You’ll know how to talk to them
When you are targeting a specific group of people who you know very well, you’ll have a much clearer idea of their common problems, their struggles, their challenges, their pain points. When you understand these things, you’ll be able to talk to them in a way which makes sense to them.
You’ll understand the type of language they use, the sorts of questions they ask, the types of phrases they feel comfortable with and the terminology they use to describe their needs.
Your message will penetrate more effectively when you’re speaking their language and you’re much more likely to convert interested leads into paying customers .
3. They’ll be easier to engage
When you’re talking to someone about things they’re interested in, or things they’re passionate about, it’s much easier to engage them. Have you ever been at a party and tried to strike up a conversation with someone who didn’t share the same interests as you? Have you ever been caught in a conversation about something you have absolutely no interest in? It can be painful can’t it!
As much as you love what you do, not everyone is going to be interested in what you have or what you sell. The goal is not to try and convince people to be interested, but to find those who already are and then engage them and help them. This is the foundation of a successful business. You’ll have greater success engaging in valuable conversations when you are speaking to the right people.As much as you love what you do, not everyone is going to be interested in what you have. Click To Tweet
Grab your free template – Defining Your Ideal Client
4. They’ll see the value you’re offering
When you find your ideal client, you won’t have to try very hard to show them value. They’ll see it immediately and be interested in learning more from the start. Imagine this — having customers who bought from you without you having to do much at all. It does happen when you’re speaking to your ideal client.
Your ideal client will fit your solution perfectly and you will have little trouble understanding and solving their needs. This makes it easy for them to see your value and to make a decision to buy.
5. They’ll buy more easily
There are seven things people need before they can buy from you (if you’d like to know what all seven things are, grab this free resource which explains). It can be quite a challenge to satisfy all seven needs in a potential customer. This is why it can be a o hard to close a sale.
When you are speaking to your ideal customer, these seven criteria are mostly already fulfilled. It makes the process much smoother and more comfortable for the customer, which means they buy more easily. Not to mention it makes your job so much easier as well!
6. They’ll stay loyal for longer
Customer loyalty can never be overstated. One of the goals of any business should be to keep current customers for longer. It costs up to seven times more to gain a new customer than it does to keep a current one. Build your business full of ideal client and you’ll be blessed with loyal followers who stick around for longer, reducing your churn rate and significantly lowering pressure on marketing.Customer loyalty can never be overstated. Click To Tweet
7. They’ll refer new business to you
Your ideal customer is a raving fan of your business. It’s natural for people to tell others about things they like. People are social creatures and they love to feel part of a community of other people with similar interests. People will naturally try and share their likes and interests with others. Your ideal client will tell their friends about you, without you even having to ask. If you go out of your way to encourage and specifically ask your clients for referrals, you’ll almost guarantee a steady stream of new business, with little effort.Your ideal client will tell their friends about you, without you even having to ask. Click To Tweet
Identifying and defining your ideal client might seem like a daunting task, but it’s an important step in establishing a solid foundation. It’s also a smart and effective way to build a strong business and to be able to continue to grow your customer base with people who value what you do.