Defining your ideal client

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There is one thing that is true in every single business, big or small, local or global, product based or service based, retail or online; business is about helping people. Without customers, there is no business.

The most important thing a business can do is clearly identify who the ideal customer of the business will be. The ideal customer profile will dictate everything the business does from the features and range of your products and service to your marketing strategy.

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