Two events, ten years and why business has changed forever
In the last decade, we have had two major, once in a generation, advancements in technology, which have completely changed the way people communicate and gather information. As a result, business has changed forever.
As a business owner, you must understand how these changes have made a difference to the way customers buy and what you need to do as a business to survive in 2017 and beyond. Continue reading “Two reasons why business has changed forever”
The urge to please
The urge to please others is in built in all of us. One of the fundamental human needs is to feel loved and feel like we belong, therefore it’s natural to want others to like you and to include you. It’s easy to get stuck in a cycle of saying yes to please others. This cycle is neither healthy nor conducive to happiness. It’s important, as part of the journey to find happiness and success, to learn to say no!
When someone asks something of you, do you instinctively feel the need to say YES for fear of disappointing that person or perhaps for fear of missing out on an opportunity? Do you sometimes do this, even when you know you have too much on your schedule already? Do you say yes, even when it doesn’t feel right?
It’s natural to enjoy the feeling of being needed and appreciated. Agreeing to everything can make you feel like you’re important. When you feel needed by others, powerful feel good chemicals are released in the brain. Oxytocin is the chemical responsible for trust and belonging and it has the strong effect of bonding us with others. It’s an important safety mechanism triggered in the part of our brain called the limbic brain which is responsible for telling us what is good and bad for us.
Learn to say no
The problem is, when you say yes to everything, at the expense of prioritising your own needs, you are sabotaging yourself and your success. Learning to say NO is part of finding your own happiness. Learning to say NO is part of being successful.
Don’t get me wrong, saying YES to new opportunities is fantastic. Saying YES when it’s a direct benefit to you is extremely wise. In fact I’m a massive advocate of saying yes to as many new opportunities as you can. There are huge things to be gained in saying yes to things that are new and scary. You can open new doors and create new opportunities.
There is a time and a place for saying yes, and there are important times to know when to say no. There is nothing wrong with helping out friends and family. The key is to be able to identify when to say yes and when to say no. Saying no takes practice. It can be scary. You may have a FOMO moment (fear of missing out) or you might be worried about upsetting the person who’s asking . It is not your responsibility to make others feel good. It is your responsibility to look after yourself and your own needs first and foremost.
When you need to learn to say no:
- you are being taken advantage of
- there is no direct benefit to you
- your schedule is already over committed
- you need to keep your options open for other possible opportunities
- you’re already short on ‘me time’
- you’re over stressed or sick
- someone else can do the task or take on the responsibility equally as well
- you need to give yourself a break
- you don’t actually have what the other person needs
If you are someone who is constantly saying YES to everyone and anything, next time stop and give it some thought first. A simple response such as “Can I get back to you on that?” will give you the time to assess whether you really want or need to take on another responsibility. If any of the above scenarios feel like they apply, try saying NO next time. I promise you someone else will pick up the slack, it won’t be as bad as you think it will and it will all be ok.
Two ears and one mouth
There’s a saying about being a good listener — you have two ears and one mouth for a reason; listen twice as much as you talk. This is highly relevant in the sales game. In my experience, the average salesperson talks over 80 percent of the time while they’re selling!
People buy because they have a need. The only way for you to uncover your customers need, is to talk less and listen more. Talking too much is a sure way to lose the sale. Continue reading “Questions are the key to successful sales”
What the customer needs before they can buy
You’re not too bad at sales. You know how to communicate and create fantastic conversations with prospects. You know how to ask great questions. But there’s a huge piece of the puzzle you don’t have any control of. The customer! Regardless of how well you lead the sales process, there are seven things the customer needs before they can buy from you.
Your success throughout the sales process will be influenced by these seven factors so it’s important to understand what’s happening in the customer’s mind.
Continue reading “Take control of the sales process — 7 things a customer needs”
Which of these inspirational quotes is your favourite?
I have many favourite inspirational quotes that inspire me. In fact my Instagram account is packed with every quote under the sun. When I find myself in times of struggle, I call on some of my favourites to push me through. Here are 7 of my favourite quotes that have had a profound effect on my life. I hope they help you. Continue reading “7 inspirational quotes to inspire you to success”
As an expert in business collaboration, I love talking to small business owners and entrepreneurs about collaboration. When I talk about this topic, I find people love the idea of working together rather than in competition. However, it’s not easy for some to come up with collaboration ideas for their business.
Here, I share with you three practical and simple collaboration ideas I have implemented in my own business. I encourage you to give these a try in your own business. Continue reading “3 simple collaboration ideas for business”
Improving conversions is the easiest way to grow your business
You put so much into your marketing. It takes time, effort and money to connect with a potential new customer. The last thing you want is to lose them to the competition right? When you understand the fundamentals behind how and why customers buy, you can significantly improve conversions and increase your bottom line.
One of the easiest ways to grow your business without needing to do any extra work, spend any extra money or find any new leads, is to increase your conversions. Continue reading “Improve conversions and double your business”
SEO basics for your blog — tips from a beginner
Firstly I want to make it clear that these SEO basics are from an SEO dummy — me! I am NOT an SEO expert. I do run my own website, I built it from scratch and right now I manage my own SEO on my blog. It’s still a work in progress.
I’m definitely not claiming I know everything about SEO, but I know from my own experience, sometimes hearing a few straight forward tips from someone on your own level can be a helpful place to start. Think of my efforts today as SEO basics for dummies, from a dummy!
Over the last few months, I have learnt so much about how to improve (not master) SEO, readability and which components are important to include in a great blog post. I want to share what I’ve learnt to help you write better articles.
Continue reading “SEO basics for dummies, from a dummy”
Can the pessimist become an optimist?
The optimist and the pessimist. You’re either one or the other, aren’t you? The optimist is upbeat, always seeing the glass half full. The pessimist wallows in self-pity, moaning over their half empty glass. The optimist achieves excellence while the pessimist blames everyone and everything for their failures. Which are you? Continue reading “The glass half full – can the pessimist become the optimist?”