Step by step guide — How many clients do I need?

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How many clients do I need?

That’s the million dollar question many business owners want to know the answer to. How many clients do I need to break even? How many clients do I need to be successful? In this post, I’m going to give you a step by step formula for working out exactly how many clients you need.


This post contains general advice only and should not be taken as specific advice suitable for your business. You should always consult your accountant or financial advisor for specific financial information Continue reading “Step by step guide — How many clients do I need?”

Customer Pulse — What makes a loyal customer leave

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Customer loyalty

Customer loyalty can never be over-rated.  Having a business filled with loyal customer upon loyal customer is the ultimate goal of any business. In a world where your competitors are just a click away, you need to understand how to look after your customer better than ever before. If you don’t look after your customer, your competitors will!

Despite modern times where access to information is available anywhere, anytime and there is more choice than ever before, research shows customers are willing to stay loyal to a business which looks after them. People are also willing to spend more to get great service. Continue reading “Customer Pulse — What makes a loyal customer leave”

A to Z – Characteristics of successful people

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Success characteristics

What makes a champion? What characteristics propel one person to success and another only to mediocrity? Given the same opportunities, what separates the person who rises to greatness from another who struggles? Is it talent alone which defines success? As a coach with over 30 years experience working with thousands of people with vastly different abilities, my experience tells me talent has little to do with success. Instead there are certain success characteristics which are common among every individual who succeeds. Continue reading “A to Z – Characteristics of successful people”

9 things to give up if you want to be successful

8 things to give up if you want to be successful

What to give up to be successful

Sometimes on the journey towards success, you can get stuck believing you need to do more and be more. In fact, often what holds you back are the things you’re doing which sabotage your success. Instead of looking at what else you can do or what else you can add, consider what things or what negative influences you may need to give up. Here are 9 things you need to give up if you want  to be successful.

Related post: A to Z – Characteristics of successful people

1. Your comfort zone

Your comfort zone is named that way for a reason. It’s comfortable and easy, but not much growth happens there.

To be successful, you need to learn to step out of your comfort  zone on a regular basis. Success comes in many forms, but a big part of any type of success is stretching yourself, being open to growth and personal development.

Get comfortable being uncomfortable and practice being out of your comfort zone. Continue reading “9 things to give up if you want to be successful”

5 office design tricks to increase productivity

5 office design tricks to increase productivity

By guest author Arron Hiddleston, contributor at

Inspire and increase productivity

If maintaining peak productivity is difficult in a commercial office, it might seem next to impossible if you work from home. By implementing some simple office design tricks, you can create a work space which will inspire you and increase productivity.

In the digital world, many careers as well as complete industries are transitioning from commercial office spaces to home offices, as the rise of on-demand services grows in popularity.

Whether you’re a work from home freelancer, eCommerce business, writer, designer, lawyer or fitness expert, you’re most likely facing the challenges of maintaining a productive environment when working from your home office. Continue reading “5 office design tricks to increase productivity”

25 ways to ask for the sale

25 ways to ask for the sale

If you don’t ask for the sale, you won’t get it

As a business owner, making sales is the bread and butter of your success. The rule in sales is, if you don’t ask, you won’t get! Knowing how to ask for the sale is half the battle.

If you don’t make sales, you don’t have a business. No sales, no income. No income, no profits. Last week in part one, I wrote about how to spot a buying signal and this week in part two, I’m going to give you 25 ways to ask for the sale. Continue reading “25 ways to ask for the sale”

How to spot a buying signal

How to spot a buying signal

Waiting to be asked

When a customer makes a decision to buy from you, it’s likely they won’t come straight out and say it. As the business owner, it’s up to you to take charge of the buying process and know how to spot a buying signal from your customer.

Funnily enough, a lot of people don’t know how to say they’re ready to buy. They will give off hints, known as buying signals, and they’ll wait to be asked to buy.

If you’re not on the ball and you don’t ask for the sale, you stand a good chance of your customer walking away without buying. Continue reading “How to spot a buying signal”

Regret is a pointless emotion

regret is a pointless emotion

The choices you make are always the right ones in the moment

Have you ever had an “I regret that choice” moment? You beat yourself up for being stupid and you make yourself feel terrible. All of us have made bad choices in the past and you’ll make more bad choices in the future. But you’ll never know it’s a bad choice until after it’s made.

It’s easy to make mistakes in business. But it’s not your mistakes which threaten your success. Mistakes are inevitable. There’s no point having regrets. What matters is how quickly you resolve the mistakes and what you learn to avoid the same mistakes in the future.

I have a perspective about regret. Regret is a pointless emotion. That’s because, every choice you make, is always the right choice for you, at the time. You never set out to make a bad decision. Ever. Whatever decisions you make, are always the best ones for you in the moment. Continue reading “Regret is a pointless emotion”

9 lessons for business from the Tour de France

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Lessons for business

Tour de France 2017 started last weekend and it’s one of my favourite three weeks of the year. It’s on the top of my bucket list to take a trip to follow the Tour one day and soak up the atmosphere, the achievements and the excellence. When I watch the Tour, I recognise there are many lessons for business which can be learnt from the athletes. Continue reading “9 lessons for business from the Tour de France”

Seven reasons why you need to define your ideal client

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Can you think of that one ideal client you have who is a dream to work with? They buy from you without much effort at all. They love everything about what you do. This client is a perfect fit as far as what they need and what you have.

They see enormous value in your products or service and they tell all their friends about you. This person engages with you on social media, liking, commenting and sharing your posts without you having to ask. They happily give you glowing testimonials and reviews.

What if you could have an entire business filled with duplicates of this person?

One of the most important things in business is knowing who your ideal customer is. Defining your ideal client and knowing everything about them can help make your marketing much more effective and it can even help steer your research and development. Continue reading “Seven reasons why you need to define your ideal client”