9 lessons for business from the Tour de France

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Lessons for business

Tour de France 2017 started last weekend and it’s one of my favourite three weeks of the year. It’s on the top of my bucket list to take a trip to follow the Tour one day and soak up the atmosphere, the achievements and the excellence. When I watch the Tour, I recognise there are many lessons for business which can be learnt from the athletes. Continue reading “9 lessons for business from the Tour de France”

Seven reasons why you need to define your ideal client

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Can you think of that one ideal client you have who is a dream to work with? They buy from you without much effort at all. They love everything about what you do. This client is a perfect fit as far as what they need and what you have.

They see enormous value in your products or service and they tell all their friends about you. This person engages with you on social media, liking, commenting and sharing your posts without you having to ask. They happily give you glowing testimonials and reviews.

What if you could have an entire business filled with duplicates of this person?

One of the most important things in business is knowing who your ideal customer is. Defining your ideal client and knowing everything about them can help make your marketing much more effective and it can even help steer your research and development. Continue reading “Seven reasons why you need to define your ideal client”

Two reasons why business has changed forever

why business has changed forever

Two events, ten years and why business has changed forever

In the last decade, we have had two major, once in a generation, advancements in technology, which have completely changed the way people communicate and gather information. As a result, business has changed forever.

As a business owner, you must understand how these changes have made a difference to the way customers buy and what you need to do as a business to survive in 2017 and beyond. Continue reading “Two reasons why business has changed forever”

Questions are the key to successful sales

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Two ears and one mouth

There’s a saying about being a good listener — you have two ears and one mouth for a reason; listen twice as much as you talk. This is highly relevant in the sales game. In my experience, the average salesperson talks over 80 percent of the time while they’re selling!

People buy because they have a need. The only way for you to uncover your customers need, is to talk less and listen more. Talking too much is a sure way to lose the sale. Continue reading “Questions are the key to successful sales”

From Fear to Fruition

from-fear-to-fruition

Guest Post by Ashley Brown of Sosocii

Do one thing every day that scares you. -Eleanor Roosevelt

What is fear and how does it manifest within a business setting?

Fear is a response activated by a perceived peril; either involving a risk of imminent danger, a threat to security or an overwhelming concern for a future event. Within the business world, these threats are more likely to be psychological rather than physical. There’s no denying that fear can in fact be helpful in certain situations and indeed help us in times of danger. However, when it comes to business, how you react can determine your success.

Continue reading “From Fear to Fruition”

Take control of the sales process — 7 things a customer needs

take control of the buying process

What the customer needs before they can buy

You’re not too bad at sales. You know how to communicate and create fantastic conversations with prospects. You know how to ask great questions. But there’s a huge piece of the puzzle you don’t have any control of. The customer! Regardless of how well you lead the sales process, there are seven things the customer needs before they can buy from you.

Your success throughout the sales process will be influenced by these seven factors so it’s important to understand what’s happening in the customer’s mind.

Continue reading “Take control of the sales process — 7 things a customer needs”

3 simple collaboration ideas for business

business collaboration

[Guest Post] by Beatriz Guevara — Colabora and Collaboration Hub For Women In Business

As an expert in business collaboration, I love talking to small business owners and entrepreneurs about collaboration. When I talk about this topic, I find people love the idea of working together rather than in competition. However, it’s not easy for some to come up with collaboration ideas for their business.

Here, I share with you three practical and simple collaboration ideas I have implemented in my own business. I encourage you to give these a try in your own business. Continue reading “3 simple collaboration ideas for business”

Improve conversions and double your business

Improve conversions and double your business

Improving conversions is the easiest way to grow your business

You put so much into your marketing. It takes time, effort and money to connect with a potential new customer. The last thing you want is to lose them to the competition right? When you understand the fundamentals behind how and why customers buy, you can significantly improve conversions and increase your bottom line.

One of the easiest ways to grow your business without needing to do any extra work, spend any extra money or find any new leads, is to increase your conversions. Continue reading “Improve conversions and double your business”

SEO basics for dummies, from a dummy

seo tips for blogs

SEO basics for your blog — tips from a beginner

Firstly I want to make it clear that these SEO basics are from an SEO dummy — me! I am NOT an SEO expert. I do run my own website, I built it from scratch and right now I manage my own SEO on my blog. It’s still a work in progress.

I’m definitely not claiming I know everything about SEO, but I know from my own experience, sometimes hearing a few straight forward tips from someone on your own level can be a helpful place to start. Think of my efforts today as SEO basics for dummies, from a dummy!

SEO basics for dummies, from a dummy! Click To Tweet

Over the last few months, I have learnt so much about how to improve (not master) SEO, readability and which components are important to include in a great blog post. I want to share what I’ve learnt to help you write better articles.

Continue reading “SEO basics for dummies, from a dummy”

The glass half full – can the pessimist become the optimist?

can the pessimist become the optimist?

Can the pessimist become an optimist?

The optimist and the pessimist. You’re either one or the other, aren’t you? The optimist is upbeat, always seeing the glass half full. The pessimist wallows in self-pity, moaning over their half empty glass. The optimist achieves excellence while the pessimist blames everyone and everything for their failures. Which are you? Continue reading “The glass half full – can the pessimist become the optimist?”