Improving conversions is the easiest way to grow your business
You put so much into your marketing. It takes time, effort and money to connect with a potential new customer. The last thing you want is to lose them to the competition right? When you understand the fundamentals behind how and why customers buy, you can significantly improve conversions and increase your bottom line.
One of the easiest ways to grow your business without needing to do any extra work, spend any extra money or find any new leads, is to increase your conversions. Continue reading “Improve conversions and double your business”
SEO basics for your blog — tips from a beginner
Firstly I want to make it clear that these SEO basics are from an SEO dummy — me! I am NOT an SEO expert. I do run my own website, I built it from scratch and right now I manage my own SEO on my blog. It’s still a work in progress.
I’m definitely not claiming I know everything about SEO, but I know from my own experience, sometimes hearing a few straight forward tips from someone on your own level can be a helpful place to start. Think of my efforts today as SEO basics for dummies, from a dummy!
Over the last few months, I have learnt so much about how to improve (not master) SEO, readability and which components are important to include in a great blog post. I want to share what I’ve learnt to help you write better articles.
Continue reading “SEO basics for dummies, from a dummy”
Can the pessimist become an optimist?
The optimist and the pessimist. You’re either one or the other, aren’t you? The optimist is upbeat, always seeing the glass half full. The pessimist wallows in self-pity, moaning over their half empty glass. The optimist achieves excellence while the pessimist blames everyone and everything for their failures. Which are you? Continue reading “The glass half full – can the pessimist become the optimist?”
The “too expensive” objection
If you’ve been in business for a while, by now you would’ve come across clients or prospects giving you the too expensive objection. Mastering the right mindset and believing in the value you’re offering is so important. Understanding how and why people buy is also vital to knowing what to say to the too expensive objection.
So what do you say in response?
Dealing with this type of rejection is always tough. It can make you question what you’re offering. It can make you question your value, your entire business and can even make you consider lowering your prices. It’s so important to fight the self-doubt.
Stop! Don’t change a thing until you’ve read on. Continue reading “What to say when a client says you’re too expensive”
You are your greatest asset
Personal development is the key to bettering yourself. If you are a business owner, and especially if you are a solopreneur, you are your business. Looking after yourself and working on yourself is so important. You are your greatest asset, so how are you investing in yourself and how are you striving to learn and be just a little bit better today than yesterday? Your willingness to invest in personal development will play a huge role in your future success.
In last week’s post, I talked about the importance of investing in your business if you want to create success. The same can be said for investing in yourself. If you want to create personal success, it is wise to invest in your personal development. Continue reading “Personal development – 14 ways to invest in yourself”
The difference between investment and expense
I probably don’t need to tell you that investing in your business is important. Many business owners, especially startups running on limited profits find it a challenge to understand the difference between an investment and an expense. Especially in times of hardship, economic downturn or increased competition, it’s easy to make the mistake of thinking everything that costs money is an expense. Continue reading “Invest in your business – 17 ways to invest wisely”
Are you a classic overthinker? You know… you have a simple decision to make, but you think it through for so long, you end up making no decision at all. You need to take action, but before you decide on the right steps to take, you run every scenario through your head. You tie yourself up in knots so tight that you can’t break free to move even one step forward. Continue reading “Hey overthinker – stop doing that!”
Self sabotage is a very real struggle
Someone once asked me “Why do you always insist on taking the hard road.” I replied, “Why do you assume I see 2 roads?” As a coach and business consultant, I can easily relate to this mindset and I know self sabotage is a very real struggle for many people.
This probably speaks to you if you’re someone who finds it impossible to break out of bad habits or destructive behaviour. You know you’re doing things you shouldn’t but you can’t seem to make better choices.
Running your own business requires an extraordinary level of resilience. There is no room for self sabotage if you want to be successful in the long term. There are enough challenges running a business on a daily and weekly basis as it is. Creating more hurdles for yourself through self doubt and self sabotage is a short cut to disaster.
Continue reading “Why you self sabotage and how to overcome it”
Do you ever have days where happiness eludes you and you just think “what’s the point?”
You’ve been there. I know you have. Me too. Why is happiness and fulfillment so hard….?
Group hug anyone?
What if you could uncover the secret to happiness and fulfilment? You can! Continue reading “Happiness is in your Why”
Have you ever experienced the feeling of achieving a really massive goal?
If I had a dollar for every time I’ve helped someone achieve a goal, when they’d initially told me “I can’t do that”, I could retire tomorrow. What a nice thought!
Sometimes it was a small goal, like completing one full push-up or jogging 400 metres around the block without stopping. Other times it was something huge, like running a marathon, writing a book or starting a brand new business. Continue reading “Goal setting… it starts with planting the seed”